Since graduating from Notre Dame, I've spent close to ten years advising students and families, first through nonprofits and later at some of the country's top private admissions firms.
I got my start while I was still in college, as an Advising Fellow with Matriculate, working with high-achieving students from low-income backgrounds. Since then I've worked with hundreds of students. Some were homeschooled and some were seniors at elite private schools. I've worked with refugees, first-gen students, kids doing serious research, and Ivy League legacies.
A lot of what I bring to this work came from jobs outside admissions. With AmeriCorps, I was a Depression Care Manager supporting patients. I've also worked with small grassroots nonprofits in Kansas City, London, and Cuenca. Those jobs taught me to listen before I give advice. Most people already have a sense of what they need, and my role is to help them see it clearly and then stay with them while they make the hard calls.
I studied philosophy, and it still shapes how I approach this. I don't see admissions as a game to win. For most students, it's the first time anyone has asked them to explain who they are and what they care about, and I take that seriously.
My approach rests on three ideas, which happen to spell my name :-)
[A]uthenticity. We start with who you actually are. My background is in existential philosophy, and I spent time tutoring student-athletes in it, so I'm used to taking big, abstract questions and making them manageable. With students, that means a lot of conversation. Somewhere in those talks, their real voice starts to come through. It's rarely the voice they assume colleges want, and it's almost always the stronger one.
[B]lueprint. Once we know what you want to say, we plan how to get there. I build every student a Notion dashboard with the whole process in one place: weekly tasks, college list research, essay prompts, scholarship deadlines, and recommendation planning. I borrowed this way of working from my time in nonprofit consulting and design thinking. The point is simple: you should always know what's next and why it matters.
[U]plift. This process is stressful for students and for parents. I try to be the steady person in the room. I want students to come out of it as better writers and clearer thinkers, and I want families to feel like they had someone in their corner the whole way.
Applying to college is stressful. It can also be the first time a student really figures out who they are. I'm here for both parts.
Click “Let’s Chat” to schedule your free 1-hour orientation meeting, or get in touch with me:
abu@askabu.com | +1 (201) 241-5656
A Note on PricingWho I Work With